How to compete with P&G
The other day I got round to unpacking the last box from our house move of over a year ago. Continue reading
inkling london
Inkling is a small team of thinkers with a big network of doers. We offer tip-top communications know-how and strategic clarity on a more flexible, practical and personal basis. Whether your brand is big or small, in need of strategy, research or a healthy dose of digital nous, Inkling is here to help.
Share the love: look beyond your fans
Fans are brilliant. Especially for smaller brands. They bring affirmation to what you do, give you feedback when you ask Continue reading
Execution is everything
I remember being told by my biology teacher that mice and humans are 95% genetically identical. It was in response Continue reading
Why BIG doesn’t mean better
Why we need to feel the finger prints (#1) Ah, economies of scale, surely the simplest, most graspable of all Continue reading
Words I hate
Reblogged from canalside view: “Behold, the people is one, and they have all one language… let us go down, and there Continue reading
Technology vs humanity
This is a piece a wrote a while ago now for some friends at Pipeline who I was doing some work Continue reading
What motivates us
A great film from RSA Animate it pulls together research around what motivates us. Well worth a watch if you have Continue reading
How the CIA solve problems
The Phoenix Checklist is the CIA’s way of solving problems (via BBHLabs). Good name eh, sounds very CIA-ey. It’s nothing Continue reading
A smattering of wisdom from the Do Lectures
“The problem isn’t that we aim too high and miss, it’s that we aim to low and hit it” I Continue reading
Laydeez night
That ‘sex sells’ is probably the oldest and most established principle in advertising. Yet it remains a tactic brands rarely use Continue reading
